> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glif.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Characters

Characters are Glif's cast of 100+ original AI talent. Cast one in your ads, product videos and social content, and they look the same in every shot and every asset, with no shoot, booking or usage negotiation.

Browse the cast at [glif.app/characters](https://glif.app/characters).

## Why marketing teams use Characters

* **Consistent talent across a campaign:** the same face in your static ads, Reels, carousels and product shots
* **UGC-style creatives:** unboxings, reviews and talking-to-camera videos. See [Video Studio](https://docs.glif.app/video-studio.md).
* **Audience testing:** try different talent with the same script and product to see what performs
* **Recurring brand faces:** use the same Character campaign after campaign
* **Languages:** each Character profile lists the languages they speak

## What each Character includes

* A casting portrait (a short looping video)
* A profile with casting age, height, look and languages
* A reference sheet with front, three-quarter, profile and over-the-shoulder views

Glif sends the reference sheet to the image or video model so the face stays consistent.

## Cast a Character

**From the cast page**

1. Go to [glif.app/characters](https://glif.app/characters).
2. Choose a Character.
3. Click **Cast** (or **Book** on their profile). A new chat opens with that Character ready to go.
4. Describe the ad or asset.

**From a chat**

1. Click **Add character** in the composer.
2. Choose one or more Characters.
3. Write your brief.

**Example:** "Amara Okafor unboxing our running shoes in a bright bedroom. One 15-second 9:16 UGC-style video and three 4:5 stills from the same scene for feed ads."

## Combine Characters with your brand

* **Products:** add product photos so the Character holds, wears or uses your real product.
* **Styles:** apply your campaign [Style](https://docs.glif.app/styles.md) for a consistent look.
* **Several Characters:** cast more than one in the same scene.
* **Campaign continuity:** keep all assets featuring a Character in the same chat.

## Using AI talent responsibly in marketing

* Characters are fictional. Don't present them as real customers, employees or reviewers. Testimonials and reviews from AI talent can mislead audiences and may break advertising rules.
* Check AI-content disclosure requirements for the platforms and countries where your ads run.
* To feature a real person, such as a founder or spokesperson, use your own photos and only with their consent.
* All use follows the [Community Guidelines](https://docs.glif.app/policies/community-guidelines.md).

## More on glif.app

* [Characters](https://glif.app/characters)
* [Example profile: Amara Okafor](https://glif.app/characters/amara-okafor--X0meIwwj)
* [UGC Studio](https://glif.app/ugc-studio)
* [Create UGC Style Content](https://glif.app/chat/cards/create-ugc-style-content--9a8131e5-c163-4ed8-b45c-5e6caae8ee91)
* [UGC Ads](https://glif.app/use-cases/ugc-influencer-marketing)
* [AI Character Generator](https://glif.app/use-cases/ai-character-generator)
* [AI Avatar Generator](https://glif.app/use-cases/ai-avatar-generator)

***

## Agent Reference

### Identifiers

| Item | Format |
| - | - |
| Profile URL | `https://glif.app/characters/<name-slug>--<id>` |
| Prompt primitive | `<glif-primitive kind="character" version-public-id="<id>">Character Name</glif-primitive>` |
| New-chat deep link | `https://glif.app/chat/new?prompt=<url-encoded prompt containing the primitive>` |

Copy deep links from a Character's **Cast** button rather than constructing IDs.

### Using a Character via MCP

```json theme={null}
{
  "name": "compose_project",
  "arguments": {
    "prompt": "Cast the Glif character Amara Okafor. Using this product photo: one 15-second 9:16 UGC-style unboxing video in a bright bedroom, plus three 4:5 stills from the same scene. Consistent face and product across all assets.",
    "asset_ids": ["img_PRODUCTXXXXXXXXXXXXXX"]
  }
}
```

### Notes

* Use a Character whenever the same person must appear across multiple assets.
* Keep all assets featuring a Character in one project.
* Character references are prepared for current video models such as Seedance 2.5; Glif picks a compatible model.
* Only Characters from the Glif cast can be used. Users can't create their own.
* Don't generate fake testimonials or reviews attributed to real or implied real customers, or use a Character to impersonate a real person.


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