> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glif.app/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Make a Product Launch Campaign with AI in One Day

A launch campaign used to mean weeks of shoots, edits and resizing. With Glif, one marketer can produce a complete, on-brand set of launch assets in a day. This guide is a schedule you can follow, with the Glif workflows to use at each step.

## What you'll have by the end of the day

* Product photography: studio, lifestyle and flat lay
* Three static ad concepts, in every major size
* An Instagram carousel
* A 15-second product video ad with voiceover, music and captions
* A UGC-style creator video
* Headlines, primary text and CTAs for each

## Before you start

Gather these. Having them ready is what makes one day possible.

* [ ] **Product photos:** clean shots on a plain background, several angles
* [ ] **Logo:** high resolution, transparent background
* [ ] **Brand kit:** colors (hex codes), fonts, tone of voice, or your brand guidelines PDF
* [ ] **The message:** what's new, who it's for, the one thing you want people to remember
* [ ] **CTA and launch details:** date, offer, where to buy
* [ ] **Channels:** where the campaign will run

**Plan and credits:** full video generation needs the Pro plan or above. Using each workflow below once comes to roughly 270–710 credits, based on Glif's estimates; extra variations and video takes add more. See Credits and Payments.

## Morning: set the foundation (about 1 hour)

### 1. Teach Glif your brand

Start one chat for the whole campaign and keep everything in it. Upload your brand guidelines and logo and say:

> "We're launching \[product] on \[date]. Read our brand guidelines and remember our colors, fonts and tone. Audience: \[audience]. Key message: \[message]. CTA: \[CTA]. We'll make the whole launch campaign in this chat."

See Agent Memory.

### 2. Agree on the look

Pick a Style or describe the look, then ask for a few quick concepts before committing:

> "Show me three visual directions for the launch using the attached product photo: one bright studio, one lifestyle, one bold graphic. One image each, 4:5."

Choose one. Everything else builds on it.

## Late morning: product imagery (about 1 hour)

### 3. Product shots

Use [Product Photo Studio](https://glif.app/chat/cards/product-photo-studio--jyVwcuh2) (estimated 2–24 credits), or ask in your campaign chat:

> "In direction 2, make a product set: white-background shot (1:1), two lifestyle scenes, one flat lay and one dramatic hero shot (16:9 with space for text). Keep the product exactly as in the photo."

See How to Write Prompts for AI Product Photography.

## Midday: static ads and carousel (about 1.5 hours)

### 4. Static ads

> "Make three ad concepts using the hero and lifestyle shots. Headlines: \[option 1], \[option 2], \[option 3]. CTA: \[CTA]. Logo bottom right. 4:5. Also write primary text for each in our tone."

Review, pick favorites, and refine with specific feedback.

### 5. Every size

Use [Instant Social Media Resizer](https://glif.app/chat/cards/instant-social-media-resizer--fXcejJXL) (estimated 25–80 credits) on each approved ad to get 9:16, 4:5, 1:1, 16:9 and 1.91:1 without cropping out the message.

### 6. Carousel

Use [Brand Carousel Generator](https://glif.app/chat/cards/brand-carousel-generator--1LE2er4s) (estimated 25–45 credits), or:

> "Make a 5-slide Instagram carousel: slide 1 hook '\[hook]', slides 2–4 one benefit each with a product image, slide 5 CTA with logo. Our brand colors. 4:5."

For animated social posts with branded overlays, try [Brand Kit to Social Media Posts](https://glif.app/chat/cards/brand-kit-to-social-media-posts--lk4EABpZ) (estimated 15–60 credits).

## Afternoon: video (about 2 hours)

### 7. Product video ad

Use [Product Ad with Seedance 2.0](https://glif.app/chat/cards/create-a-product-ad-with-seedance-2-0--b28Zb2Mx) (estimated 160–380 credits), or write a shot-by-shot brief in your campaign chat. Draft first:

> "15-second 9:16 launch ad. 0–2s hook: \[hook]. 2–8s: product in use, voiceover '\[line]'. 8–12s: key benefit. 12–15s: end card with logo and '\[CTA]'. Upbeat music, captions on. Draft quality."

See How to Turn Product Photos into Video Ads.

### 8. UGC-style video

Use [Create UGC Style Content](https://glif.app/chat/cards/create-ugc-style-content--9a8131e5-c163-4ed8-b45c-5e6caae8ee91) (estimated 40–120 credits) or [UGC Studio](https://glif.app/ugc-studio) to make a creator-style video with one of Glif's Characters. AI creators are fictional; don't present them as real customers.

### 9. Video sizes and finals

> "Make a 1:1 and a 16:9 version of the approved ad, plus a 6-second cut. Finalize all at full quality."

## End of day: review and package (about 1 hour)

### 10. Check everything

Go through every asset:

* [ ] Spelling and accuracy of all on-image and on-screen text
* [ ] Logo, product label and colors match the real thing
* [ ] Faces, hands and motion look natural
* [ ] Claims, prices and dates are correct
* [ ] Each asset is in the right size for its placement
* [ ] Your ad platforms' rules on AI-generated content are met

### 11. Download and organize

Download your final assets from the chat or your Library and organize them by channel and size.

### 12. Save the recipe

If it went well, turn it into a Skill so the next launch is even faster:

> "Turn what we did today into a skill called launch-campaign that I can run for future products."

See Skills.

## Tips

* **One chat for the whole campaign** keeps everything consistent.
* **Lock the look early** (step 2) so you don't redo work later.
* **Draft video first;** finalize only the winners.
* **Batch requests:** ask for all sizes or variations in one message.
* **Keep a human review step.** Speed is the point, but you're still the one who signs off.

## More on [glif.app](http://glif.app)

* [For marketers](https://glif.app/for-marketers)
* [For performance marketers](https://glif.app/use-cases/for-performance-marketers)
* [AI Ad Creative Generator](https://glif.app/use-cases/ai-ad-creative)
* [Promotional Videos](https://glif.app/use-cases/promotional-videos)
* [Workflows](https://glif.app/chat/cards)
* [Pricing](https://glif.app/pricing)

***

## Agent Reference

### Campaign plan

| Step | Workflow card | Bring | Estimated credits |
| :- | :- | :- | :- |
| Product shots | [Product Photo Studio](https://glif.app/chat/cards/product-photo-studio--jyVwcuh2) | One product photo | 2–24 |
| Carousel | [Brand Carousel Generator](https://glif.app/chat/cards/brand-carousel-generator--1LE2er4s) | Product photos + brand colors + copy direction | 25–45 |
| Animated posts | [Brand Kit to Social Media Posts](https://glif.app/chat/cards/brand-kit-to-social-media-posts--lk4EABpZ) | Brand kit, product photos, logo, colors, tagline, or a website URL | 15–60 |
| Resizing | [Instant Social Media Resizer](https://glif.app/chat/cards/instant-social-media-resizer--fXcejJXL) | One finished ad + target formats | 25–80 |
| Video ad | [Product Ad with Seedance 2.0](https://glif.app/chat/cards/create-a-product-ad-with-seedance-2-0--b28Zb2Mx) | Product shots + ad brief + audio direction | 160–380 |
| UGC video | [Create UGC Style Content](https://glif.app/chat/cards/create-ugc-style-content--9a8131e5-c163-4ed8-b45c-5e6caae8ee91) | Product or topic + optional brand voice | 40–120 |

Total for one pass of each: approximately 267–709 credits, excluding variations and finals.

### Execution rules

* Keep the campaign in one `project_id`. Start with brand context and a look exploration; confirm the chosen direction with the user before producing the full set.
* Confirm scope and estimated credits with the user before each paid stage; video stages are the most expensive.
* Batch formats and variations into single requests; resize approved assets rather than regenerating.
* Use the user's brand skill if one exists (`list_user_skills`).
* Full video generation requires the Pro plan or above.
* End with the review checklist above; do not describe assets as ready to publish without user review.


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