> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glif.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Skills

A Skill is a saved workflow Glif can run again and again, the same way every time. For marketing teams, Skills turn your production playbook into one command: "make our standard launch ad set from this product photo," "resize this ad for every placement," "turn this blog post into a carousel."

## Built-in marketing skills

Glif comes with skills made by the Glif team. Type `/` in a chat to see them all. Marketing favorites:

| Skill | Input | Output |
| - | - | - |
| [**Ad Resizer**](https://glif.app/for-marketers) | One finished ad | 5 formats: 9:16, 4:5, 16:9, 1:1, 1.91:1 |
| [**Instagram Slideshows**](https://glif.app/for-marketers) | Logo, product photos, key messages (up to 200 characters each) | An on-brand 5-slide carousel |
| [**Product Studio**](https://glif.app/for-marketers) | One product photo on a plain background | 4 lifestyle scenes and a vertical product video, with style preset and shot type options |

## Create your own skill

Ask Glif in a chat. Describe the input, the steps, the outputs and the rules. For example:

> "Create a skill called launch-ad-set. Input: one product photo and a product name. Using our brand kit and the Studio Lit Photography style, make 3 static ad concepts with headline options, each in 4:5, 9:16 and 1.91:1, plus one 15-second 9:16 video ad with voiceover and captions. Always put the logo bottom right and end videos on our logo card."

Glif writes the skill and saves it to your account.

**Tip:** After a campaign comes out well, ask Glif to "turn what we just did into a skill."

## Skill ideas for marketing teams

* **Brand kit:** apply your colors, fonts, voice and logo rules to anything
* **Launch ad set:** your standard set of formats and concepts for a new product
* **Catalog shots:** white-background and lifestyle shots for each SKU, always identical setup
* **Weekly social pack:** a set number of posts, Stories and a Reel from a topic or blog post
* **Creative testing:** a fixed number of hook or headline variations for an existing ad
* **UGC batch:** the same product with several creators and brief types

## Run a skill

* Type `/` in the composer and choose the skill, or
* Name it in your message: "Use our launch-ad-set skill on this photo."

## Manage your skills

Find your skills on the **Customize** page.

## Write skills your whole team can rely on

* Give it a short, clear name.
* Say what input it expects (product photo, brief, blog post, existing ad).
* List exact outputs: formats, counts, lengths.
* Include the brand rules that always apply, or reference your brand kit.
* Include guardrails: claims to avoid, required legal lines, disclosure text.
* Set cost-conscious defaults, such as "draft video at 480p unless asked for final."

## More on glif.app

* [For marketers](https://glif.app/for-marketers)
* [Workflows](https://glif.app/chat/cards)
* [Brand Kit to Assets](https://glif.app/chat/cards/brand-kit-to-assets--lk4EABpZ)
* [Brand Carousel Generator](https://glif.app/chat/cards/brand-carousel-generator--1LE2er4s)
* [Instant Social Media Resizer](https://glif.app/chat/cards/instant-social-media-resizer--fXcejJXL)

***

## Agent Reference

### Skill tools over MCP

| Tool | Purpose |
| - | - |
| `list_user_skills` | List the user's personal skills (names and descriptions). Optional `query`, `limit`, `cursor`. |
| `get_user_skill` | Read one personal skill's full instructions by exact `name`. |

* Only personal skills are exposed. Built-in Glif skills (Ad Resizer, Instagram Slideshows, Product Studio) are not listed over MCP. 
* Skills can't be created or edited over MCP.

### Running a skill

Name the skill in a `compose_project` prompt. Glif loads its instructions automatically, so don't copy them into the prompt.

```json theme={null}
{
  "name": "compose_project",
  "arguments": {
    "prompt": "Use my `launch-ad-set` skill. Product name: Tensai Trail.",
    "asset_ids": ["img_PRODUCTXXXXXXXXXXXXXX"]
  }
}
```

### Discovering brand skills

Before composing marketing work, call `list_user_skills` (optionally with `query: "brand"`) to find an existing brand or production skill. Prefer it over restating brand rules in the prompt.

### Glif skills vs. client skills

A Glif skill runs inside Glif's agent, server-side, with Glif's tools and models. A skill in the calling client (for example a Claude skill) runs in that client. To have Glif run a production workflow, store it as a Glif skill and name it in `compose_project`.


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