How to Create a Consistent Product Lookbook with AI

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Step 1: Gather your product photos

• Shoot or collect photos of the product from several angles: front, back, side and any important details.
• Use a plain background and even light.
• Make sure colors are accurate and labels or logos are sharp.
• If you have colorways or variants, photograph each one.

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Step 2: Decide your brand direction

• Mood: “warm, relaxed, Mediterranean summer”
• Settings: “stone terrace, linen, olive trees, whitewashed walls”
• Light: “late afternoon sun, long soft shadows”
• Palette: “sand, terracotta, olive, off-white”
• People (optional): “one model, relaxed poses, face partly visible”

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Step 3: Start the lookbook

“Create a product lookbook for my e-commerce brand”

“Create a product lookbook for my e-commerce brand. The product is this linen shirt (photos attached: front, back, collar detail). Direction: warm, relaxed Mediterranean summer; stone terrace and olive trees; late afternoon sun; palette of sand, terracotta and olive. I need 8 images: 2 studio shots on a sand-colored backdrop, 3 lifestyle shots on a terrace, 2 close-up details of the fabric and buttons, and 1 wide hero shot. All 4:5. The shirt’s color, collar and buttons must stay exactly as in the photos.”

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Step 4: Plan the shot list

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Step 5: Review for consistency

• Color: is it the same shade everywhere?
• Shape and proportions: does anything look stretched or altered?
• Details: buttons, stitching, labels, logos, hardware
• Light and mood: do all images feel like one shoot?
• People: if there’s a model, is it the same person throughout?

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Step 6: Fix what’s off

“In image 4, the shirt is too pale. Match the color in images 1–3. Change nothing else.”

“Image 6 has the wrong collar shape. Use the collar from the original photo. Keep the pose and background.”

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Step 7: Extend the lookbook

• Colorways: “Make the same eight shots for the olive version (photo attached).”
• Seasonal refresh: “Same product and shot list, but autumn: warm interior, wool throw, low golden light.”
• Ad sizes: “Resize images 1, 3 and 8 to 9:16 for Stories.”
• Motion: “Turn the hero shot into a slow 5-second camera move for Reels.”

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Tips for staying consistent

• One chat per lookbook. Glif uses earlier images to keep later ones consistent.
• Upload multiple angles of the product, not just one.
• Repeat the non-negotiables (“color, collar and buttons exactly as in the photos”) whenever you ask for new images.
• Use one Style or one written direction for the whole set.
• Use a Character for on-model shots so the same person appears throughout.
• Save it as a Skill if you’ll make lookbooks for many products: ask Glif to “turn this lookbook into a skill I can reuse for other products.” See Skills.

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More on glif.app

• Create Product Lookbooks
• Multi-Angle product shot
• Product Photo Studio
• AI Product Photography
• For e-commerce
• Characters
• Styles

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Agent Reference

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Workflow card

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Equivalent compose_project request

{
  "name": "compose_project",
  "arguments": {
    "prompt": "Create a product lookbook for my e-commerce brand. Product: linen shirt (attached: front, back, collar detail). Direction: warm, relaxed Mediterranean summer; stone terrace, olive trees; late afternoon sun; palette sand, terracotta, olive. 8 images, all 4:5: 2 studio (sand backdrop), 3 lifestyle (terrace), 2 detail close-ups (fabric, buttons), 1 wide hero. Shirt color, collar and buttons must match the photos exactly.",
    "asset_ids": ["img_FRONTXXXXXXXXXXXXXXXX", "img_BACKXXXXXXXXXXXXXXXXX", "img_COLLARXXXXXXXXXXXXXXX"]
  }
}

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Consistency rules

• Request the full shot list in one call; continue in the same project_id for fixes, colorways and resizes.
• Pass every available product angle in asset_ids.
• Restate fixed attributes (color, shape, hardware, logo) in every follow-up prompt.
• For on-model shots, cast one Character for the whole set.
• After delivery, prompt the user to compare color, shape and details across all images and against the source photos.