How working with Glif is different
- You describe the outcome, not the steps. You don’t need to know which AI model to use or how to chain tools together. Say what you want to end up with, and Glif plans the steps.
- The first result is a draft. Treat it like a first round from a designer: react to it, keep what works, and ask for specific changes.
- Glif only knows what you tell it. It can’t see your brand guidelines, your last campaign or what’s in your head unless you share it. Upload files, paste copy, and say what matters.
- You stay the creative director. AI is fast and tireless, but you decide what’s on brand, what’s accurate and what’s ready to publish.
What to put in a brief
Use this checklist. You won’t need every item every time, but the more you include, the better the first round.A weak brief vs. a strong brief
Weak: “Make an ad for our coffee.” Strong: “Make three static ad concepts for our new oat milk cold brew, aimed at commuters 25–40. Goal: try it this week. Each concept in 4:5 and 9:16. Bright morning light, city setting, the can is the hero and the label must be readable. Headline options: ‘Your commute just got smoother’ and ‘Cold brew, no compromises.’ CTA: ‘Find it near you.’ Use our brand kit and the attached product photo and logo.” The strong version tells Glif what to make, for whom, in what sizes, how it should look, what it must say and what to use as references.Examples for common marketing jobs
Product photography“Using the attached photo, make four product shots of this serum: one on a white background for our store, and three lifestyle scenes in a bright bathroom with natural light and eucalyptus. 1:1 for the store shot, 4:5 for the rest. Keep the bottle and label exactly as in the photo.”Social carousel
“Make a 5-slide Instagram carousel announcing our spring menu. Slide 1: hook, ‘Spring just landed.’ Slides 2–4: one dish each (photos attached) with a short line of copy. Slide 5: ‘Book a table’ with our logo. Use our brand colors. 4:5.”Video ad
“Make a 15-second 9:16 TikTok ad for our sleep gummies. Hook in the first two seconds: someone hitting snooze for the fifth time. Three shots, upbeat voiceover, captions on, end on our logo with ‘Sleep like you mean it.’ Draft quality first.”Resizing
“Take the approved ad and make versions for 9:16, 4:5, 16:9, 1:1 and 1.91:1. Keep the copy, logo and product the same; extend the background where needed.”For more starting points, browse ready-made workflows at glif.app/chat/cards.
Break big jobs into steps
For a multi-part project, list the pieces so nothing gets lost:“For the spring launch, I need: (1) three static ad concepts in 4:5 and 9:16, (2) a 5-slide carousel, (3) a 15-second Reel. Start with the static ads so we can agree on the look, then do the rest in the same style.”Starting with the piece that sets the look, then building the rest from it, keeps everything consistent and avoids paying for work you’ll redo.
Give feedback that works
The best feedback says exactly what to change and what to keep.
Tips:
- Change one thing at a time when you’re fine-tuning, so you can see what made the difference.
- Point to the version you mean: “the second image,” “version B.”
- Restate the goal when a project has gone through many rounds: “Reminder: this is for commuters, and the can must be the hero.”
Use references
Showing is often faster than describing.- Upload product photos, your logo, brand guidelines, or ads you like.
- Reuse your own work: type
@in the composer to pull in something you’ve made or uploaded before, or pick it from your Library. - Say how to use each reference: “Use this photo for the product, and this past ad for the color palette only.”
Keep a campaign consistent
- Stay in one chat per campaign. Glif uses everything earlier in the chat, so new assets match approved ones.
- Save your brand kit. Tell Glif your colors, fonts and tone and ask it to remember them. See Agent Memory.
- Use a Style for a consistent look across many assets. See Styles.
- Cast a Character when the same person appears in several ads. See Characters.
- Save repeat jobs as Skills so they run the same way every time. See Skills.
Let Glif help you write the brief
Not sure what to ask for? Start a conversation instead of a brief:“I need assets for a product launch next month but I’m not sure what. Ask me questions about the product and audience, then suggest a plan.”You can also ask Glif to interview you about your brand and save the answers to memory.
Choosing a model (optional)
You don’t have to, but you can name a model in your prompt (“use GPT Image 2.5”) or ask Glif to remember a preference (“Remember that we prefer Seedance 2.5 for UGC video”). See Supported Models.Setting how Glif talks to you
There are no personality settings. Tell Glif how you want it to work and ask it to remember: “Keep your replies short and always show me a plan before making video. Remember this.”Spend credits wisely
- Draft first. Ask for drafts or lower resolution, then finalize only the winners.
- Batch in one message. “Three concepts in two sizes” in one request is cheaper and more consistent than six separate requests.
- Resize instead of regenerating when you need more placements.
- Be specific up front. A complete brief saves rounds.
Always check before you publish
AI output can look finished and still be wrong. Before anything goes live:- Read every word of on-image text for spelling and accuracy.
- Check logos, product labels, packaging and colors against the real thing.
- Check hands, faces and small details in images and video.
- Verify any facts, claims, prices or statistics Glif writes. It can state things confidently that aren’t true.
- Make sure you have the rights to anything you uploaded, and follow your ad platforms’ rules on AI-generated content.
More on glif.app
Agent Reference
Brief schema
When composing acompose_project prompt for marketing work, include as many of these fields as the user has supplied. Ask the user for missing items that would change the output (format, count, copy) before spending credits.
Prompting rules
- Describe outcomes; Glif selects models and tools.
- Put a whole set in one prompt; keep revisions in the same
project_id. - For edits, state what changes and what stays the same.
- Quote exact on-image text.
- Pass logos and products as reference assets rather than describing them.
- Name a model only when the user asks for one.
- Remind the user to check text, logos, product details and factual claims before publishing.