Styles

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Why marketing teams use Styles

• Campaign consistency: one look across ads, carousels, banners and video frames
• Faster art direction: start from a proven look instead of describing it every time
• Switch models without losing the look: a Style isn’t tied to one model
• Fresh campaigns: explore new looks for seasonal or product launches while keeping your brand kit

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What a Style includes

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Apply a Style

1. Open the style picker in the composer.
2. Choose a Style.
3. Write your brief as usual.

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Styles and your brand kit

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Combine with other tools

• Characters: consistent talent in a consistent look. See Characters.
• Products: add product photos as references.
• Series: apply one Style to a whole set in one request.

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Popular Styles for marketing

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More on glif.app

• Styles catalog
• Style: Studio Lit Photography
• Style: Bright Catalogue Objects
• Style: Everyday iPhone Snapshot
• Style: Dark Romance Product Still

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Agent Reference

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Identifiers

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Using a Style via MCP

{
  "name": "compose_project",
  "arguments": {
    "prompt": "Use our brand kit and the Glif style 'Studio Lit Photography'. Make 8 product ads for this candle, 4:5 and 9:16 each, two headline variants: 'Slow evenings' and 'Light that lingers.'",
    "asset_ids": ["img_PRODUCTXXXXXXXXXXXXXX"]
  }
}

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Notes

• Use the exact catalog name of a Style.
• Apply one Style across a whole set in a single request.
• Style controls the look; brand rules (colors, fonts, logo, tone) come from user memory or a brand skill.
• Only Styles from the Glif catalog can be applied. Users can’t train their own.