Characters

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Why marketing teams use Characters

• Consistent talent across a campaign: the same face in your static ads, Reels, carousels and product shots
• UGC-style creatives: unboxings, reviews and talking-to-camera videos. See Video Studio.
• Audience testing: try different talent with the same script and product to see what performs
• Recurring brand faces: use the same Character campaign after campaign
• Languages: each Character profile lists the languages they speak

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What each Character includes

• A casting portrait (a short looping video)
• A profile with casting age, height, look and languages
• A reference sheet with front, three-quarter, profile and over-the-shoulder views

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Cast a Character

1. Go to glif.app/characters.
2. Choose a Character.
3. Click Cast (or Book on their profile). A new chat opens with that Character ready to go.
4. Describe the ad or asset.

1. Click Add character in the composer.
2. Choose one or more Characters.
3. Write your brief.

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Combine Characters with your brand

• Products: add product photos so the Character holds, wears or uses your real product.
• Styles: apply your campaign Style for a consistent look.
• Several Characters: cast more than one in the same scene.
• Campaign continuity: keep all assets featuring a Character in the same chat.

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Using AI talent responsibly in marketing

• Characters are fictional. Don’t present them as real customers, employees or reviewers. Testimonials and reviews from AI talent can mislead audiences and may break advertising rules.
• Check AI-content disclosure requirements for the platforms and countries where your ads run.
• To feature a real person, such as a founder or spokesperson, use your own photos and only with their consent.
• All use follows the Community Guidelines.

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More on glif.app

• Characters
• Example profile: Amara Okafor
• UGC Studio
• Create UGC Style Content
• UGC Ads
• AI Character Generator
• AI Avatar Generator

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Agent Reference

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Identifiers

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Using a Character via MCP

{
  "name": "compose_project",
  "arguments": {
    "prompt": "Cast the Glif character Amara Okafor. Using this product photo: one 15-second 9:16 UGC-style unboxing video in a bright bedroom, plus three 4:5 stills from the same scene. Consistent face and product across all assets.",
    "asset_ids": ["img_PRODUCTXXXXXXXXXXXXXX"]
  }
}

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Notes

• Use a Character whenever the same person must appear across multiple assets.
• Keep all assets featuring a Character in one project.
• Character references are prepared for current video models such as Seedance 2.5; Glif picks a compatible model.
• Only Characters from the Glif cast can be used. Users can’t create their own.
• Don’t generate fake testimonials or reviews attributed to real or implied real customers, or use a Character to impersonate a real person.