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A launch campaign used to mean weeks of shoots, edits and resizing. With Glif, one marketer can produce a complete, on-brand set of launch assets in a day. This guide is a schedule you can follow, with the Glif workflows to use at each step.

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What you’ll have by the end of the day

  • Product photography: studio, lifestyle and flat lay
  • Three static ad concepts, in every major size
  • An Instagram carousel
  • A 15-second product video ad with voiceover, music and captions
  • A UGC-style creator video
  • Headlines, primary text and CTAs for each

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Before you start

Gather these. Having them ready is what makes one day possible.
  • Product photos: clean shots on a plain background, several angles
  • Logo: high resolution, transparent background
  • Brand kit: colors (hex codes), fonts, tone of voice, or your brand guidelines PDF
  • The message: what’s new, who it’s for, the one thing you want people to remember
  • CTA and launch details: date, offer, where to buy
  • Channels: where the campaign will run
Plan and credits: full video generation needs the Pro plan or above. Using each workflow below once comes to roughly 270–710 credits, based on Glif’s estimates; extra variations and video takes add more. See Credits and Payments.

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Morning: set the foundation (about 1 hour)

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1. Teach Glif your brand

Start one chat for the whole campaign and keep everything in it. Upload your brand guidelines and logo and say:
“We’re launching [product] on [date]. Read our brand guidelines and remember our colors, fonts and tone. Audience: [audience]. Key message: [message]. CTA: [CTA]. We’ll make the whole launch campaign in this chat.”
See Agent Memory.

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2. Agree on the look

Pick a Style or describe the look, then ask for a few quick concepts before committing:
“Show me three visual directions for the launch using the attached product photo: one bright studio, one lifestyle, one bold graphic. One image each, 4:5.”
Choose one. Everything else builds on it.

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Late morning: product imagery (about 1 hour)

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3. Product shots

Use Product Photo Studio (estimated 2–24 credits), or ask in your campaign chat:
“In direction 2, make a product set: white-background shot (1:1), two lifestyle scenes, one flat lay and one dramatic hero shot (16:9 with space for text). Keep the product exactly as in the photo.”
See How to Write Prompts for AI Product Photography.

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4. Static ads

“Make three ad concepts using the hero and lifestyle shots. Headlines: [option 1], [option 2], [option 3]. CTA: [CTA]. Logo bottom right. 4:5. Also write primary text for each in our tone.”
Review, pick favorites, and refine with specific feedback.

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5. Every size

Use Instant Social Media Resizer (estimated 25–80 credits) on each approved ad to get 9:16, 4:5, 1:1, 16:9 and 1.91:1 without cropping out the message. Use Brand Carousel Generator (estimated 25–45 credits), or:
“Make a 5-slide Instagram carousel: slide 1 hook ‘[hook]’, slides 2–4 one benefit each with a product image, slide 5 CTA with logo. Our brand colors. 4:5.”
For animated social posts with branded overlays, try Brand Kit to Social Media Posts (estimated 15–60 credits).

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Afternoon: video (about 2 hours)

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7. Product video ad

Use Product Ad with Seedance 2.0 (estimated 160–380 credits), or write a shot-by-shot brief in your campaign chat. Draft first:
“15-second 9:16 launch ad. 0–2s hook: [hook]. 2–8s: product in use, voiceover ‘[line]’. 8–12s: key benefit. 12–15s: end card with logo and ‘[CTA]’. Upbeat music, captions on. Draft quality.”
See How to Turn Product Photos into Video Ads.

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8. UGC-style video

Use Create UGC Style Content (estimated 40–120 credits) or UGC Studio to make a creator-style video with one of Glif’s Characters. AI creators are fictional; don’t present them as real customers.

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9. Video sizes and finals

“Make a 1:1 and a 16:9 version of the approved ad, plus a 6-second cut. Finalize all at full quality.”

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End of day: review and package (about 1 hour)

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10. Check everything

Go through every asset:
  • Spelling and accuracy of all on-image and on-screen text
  • Logo, product label and colors match the real thing
  • Faces, hands and motion look natural
  • Claims, prices and dates are correct
  • Each asset is in the right size for its placement
  • Your ad platforms’ rules on AI-generated content are met

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11. Download and organize

Download your final assets from the chat or your Library and organize them by channel and size.

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12. Save the recipe

If it went well, turn it into a Skill so the next launch is even faster:
“Turn what we did today into a skill called launch-campaign that I can run for future products.”
See Skills.

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Tips

  • One chat for the whole campaign keeps everything consistent.
  • Lock the look early (step 2) so you don’t redo work later.
  • Draft video first; finalize only the winners.
  • Batch requests: ask for all sizes or variations in one message.
  • Keep a human review step. Speed is the point, but you’re still the one who signs off.

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More on glif.app

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Agent Reference

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Campaign plan

Total for one pass of each: approximately 267–709 credits, excluding variations and finals.

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Execution rules

  • Keep the campaign in one project_id. Start with brand context and a look exploration; confirm the chosen direction with the user before producing the full set.
  • Confirm scope and estimated credits with the user before each paid stage; video stages are the most expensive.
  • Batch formats and variations into single requests; resize approved assets rather than regenerating.
  • Use the user’s brand skill if one exists (list_user_skills).
  • Full video generation requires the Pro plan or above.
  • End with the review checklist above; do not describe assets as ready to publish without user review.