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Glif produces marketing video from a brief: hook, visuals, voiceover, captions, music and the final edit. Make ads for TikTok, Reels, YouTube and Meta, UGC-style creatives, product demos and short brand films without a shoot.

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What you can make

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Write a video brief

Include these so you get the right video the first time and avoid paying for redos:
  1. Goal and audience: awareness, consideration, conversion
  2. Platform and shape: 9:16 for TikTok/Reels/Stories, 1:1 or 4:5 for feed, 16:9 for YouTube
  3. Length: 6, 15 or 30 seconds, and the number of shots
  4. Hook: what happens in the first two seconds
  5. Sound: voiceover script, music mood, captions on or off
  6. On-screen talent: a Character keeps the same person in every shot and every ad
  7. Brand: brand kit, a Style, product photos, logo end card
  8. Draft or final: draft cheaply first, then upscale the winner
Example: “15-second 9:16 TikTok ad for our sleep gummies. Hook: someone hitting snooze for the fifth time. Three shots, upbeat voiceover, captions on, logo end card with ‘Sleep like you mean it.’ Use our brand kit. Draft quality.”

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Make variations for testing

Ask for several hooks, voiceovers or openings in one request: “Make 3 versions of this ad with different hooks; keep the rest identical.” Keeping variations in one chat keeps talent, product and style consistent so you’re testing one thing at a time.

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Adapt one video to every platform

Once a video is approved, ask Glif to make the other sizes and lengths you need, such as a 9:16 Reel, a 1:1 feed version and a 6-second bumper, instead of starting over.

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Keep video on brand

  • Use the same Character across a campaign for consistent talent.
  • Upload your product photos so the product looks right in every shot.
  • Ask for your logo end card and brand colors in captions and graphics.
  • Keep all shots and versions of a campaign in the same chat.

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What Glif can do with video

  • Text to video and image to video
  • Native audio and lip-synced speech on some models
  • Start-and-end-frame shots
  • Motion copied from a reference video
  • Background removal, trims, joins, overlays and captions
  • Upscaling up to 4K on some models
  • Sound effects for silent clips

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How long it takes

Simple clips can be ready in about a minute. Multi-shot ads with voiceover and music often take 1–5 minutes or more. You can watch progress in the chat.

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Cost

Video uses the most credits. Length, resolution, takes and the intelligence tier all affect cost. Draft at low resolution, choose winners, then upscale only those. See Credits and Payments.

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More on glif.app

Workflows Use cases

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Agent Reference

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Model capabilities (snapshot)

Glif selects models automatically. The current list is at https://glif.app/models.

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Platform specs

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Examples

Ad with variations:
Cutdowns of an approved video:

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Running a video job

  • Confirm platform, ratio, length, number of versions, audio and draft/final with the user before calling compose_project. Versions × formats × length drive cost.
  • Follow the job with get_job_status, passing each progressCursor back as progress_cursor. Share new clips as they arrive.
  • Don’t call compose_project again while the job is working.
  • Revise and cut down in the same project_id so talent, product and style carry over.
  • If polling must stop, share the projectUrl. Results remain available via get_project.
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